Monthly Archive for October, 2008

Is There Such a Thing as a “Typical” Entrepreneur?

entrepreneurship1 Is There Such a Thing as a “Typical” Entrepreneur?Self-confident, driven, visionary, a risk-taker, all traits that quickly come to mind. Even so, the SBA Office of Advocacy has looked to give the question a more definitive answer by taking it one step further. This month the SBA released the results of an ongoing study, which attempts to determine if and what college experiences lead one to wear the hat of an entrepreneur.

The study looks at a group of college graduates from the class of 1993 and periodically tracks their job progress for 10 years. By delving into “college experiences” they were able to identify specific characteristics of individuals who are self-employed versus those who opt to work for a for-profit business, a not-for-profit entity, or the government. It’s an interesting study that establishes some thought provoking conclusions.

According to the study, if you did one or more of the following in college, you are more likely to be an entrepreneur than work for somebody else:

  • Majored in something outside of the hard sciences (engineering, math, chemistry, biology, etc.);
  • Tended to be a “jack-of-all-trades”—taking many different courses, but not mastering any;
  • Have not go on to graduate school;
  • Had a lower GPA than your peers who ended up working in the nonprofit and government sectors.

The study concludes that entrepreneurs seem to be more “average” than exceptional in respect to the general population. Keeping in mind that this was only a sample from one year, my experience shows the assumption to be fairly accurate. I’d be more interested to hear if the self-employed out there agree…

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Personal Branding Magazine - Free Sample!

pb magazine cover nov 082 Personal Branding Magazine   Free Sample!Dan Schwabel just released the latest edition of the Personal Branding Magazine, and as expected, it’s better than ever.  Entitled “The Personal Branding Gold Rush,” this issue is a call to action.  I’ve written previous posts about the importance of building your eBrand; Vol. 2 Issue 2 takes it another step further. It contains interviews with, Gary Vaynerchuk, David Allen, Keith Ferrazzi and Robert Cialdini, along with 26 other articles on developing a powerful online presence. I think Dan’s description says it best:

“Now is the time for building your personal eBrand. Laggards will be lost in a Google cloud of dust, while early adopters will rank #1 for their name.  Stop watching everyone else steal your gold (your THUNDER) and get involved today.  Many people are scared to develop an online presence, yet it’s the only way you can safeguard your brand and have “job security.”  This issue will highlight Gary Vaynerchuk, who will passionately force you to get involved in the GOLD RUSH.  As you read each page, you will gather the knowledge needed to not let these opportunities pass you by.”

The full issue won’t be available until November 1st for subscribers, however a free sample is available today at http://www.personalbrandingsample.com  If you haven’t seen the magazine or subscribed to it yet, I would highly recommend it. I’ve had a sneak peak at the complete issue and I have to say, you won’t be disappointed…

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Should a Leader Be Tech Savvy?

I originally published this article at Hard Knox Life as a guest post a little while back. After receiveing a few emails debating the topic, I thought I would post it here to get your opinion…

leadership keyboard1 Should a Leader Be Tech Savvy?When we think of great business leaders, many things may come to mind; the ability to inspire, to motivate, to be a visionary, or perhaps to radically challenge the status quo. Each attribute demonstrates a cornerstone of strong leadership, but this being known, the question facing many in leadership positions today is - Do we need to include the “being tech savvy” to the list?

Is it necessary? Some argue yes, with the advancements in software and the impact technology has had in developing new markets and business opportunities, how can one not? Others dispute that good leaders need to keep abreast of current technological trends, but not necessarily have extensive knowledge of them to be successful. Maintaining that in the big picture it’s about leadership, not technical prowess.

The question can be argued from both points of view, each one having multiple real world examples with varying levels of success. Regardless, one overarching point remains clear. Business as we know it continues to evolve and leaders who are slow to embrace technology in any capacity are sure to fall behind the pack. Emerging technologies will continue to be a source of competitive advantage, drive new market opportunities and redesign our current organizational models.

I think Mark Somers, PhD and professor at the NJIT School of Management, said it best with the statement,

“There is only one certainty in the current business environment — continual, rapid, unpredictable change. Much of that change will be technological in nature and the future will belong to business leaders who can leverage technology to capitalize on the opportunities that arise in this fast-evolving competitive arena.”

So the question remains, does a leader need to be tech savvy? Perhaps it may not as simple as a yes or no answer… My belief follows that of Mr. Somers. I think it is vital for those in leadership positions to understand the true impact that technology has on their position, not only on a macro-level to their market or industry, but also on the micro-level with the effect it has on how people interact and how it impacts daily work flow. At the very least, I believe leaders need to surround themselves with people who do have a firm grasp on the impact of technology. With that knowledge, one would have the information nessesary to manage through the ever changing dynamics of business.

So what do you think? Should a leader need to be tech savvy?

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Starting Up in a Down Economy: Is it Wise?

questionmark Starting Up in a Down Economy: Is it Wise?Is it counter-intuitive to start a new venture in a down economy? Few will argue that the current environment provides the perfect breeding ground for success, however, amidst the negativity, opportunities do exist for new ventures to succeed. Many well-known businesses have been started during down economic cycles. Major brands, such as Hewlett Packard, Coors, Disney, Super 8 Motels, and even Microsoft were all started during periods when economic forecast was far from sunny. The question should be, “Who will be next?

In today’s environment, being a successful entrepreneur requires a solid strategy, unwavering commitment, a specific niche that will produce results. One niche that has been generating conversation recently is the growth of on-line retailing.

In an article from Entrepreneur.com, Jeffrey Grau, retail e-commerce senior analyst with eMarketer, believes that this may be the one bright spot amidst the fairly dark retail category. According to Grau,

“Online retail continues to grow at a pretty nice clip. If you look at total retail sales, annual growth is in the low single digits. However, the online channel has been growing in recent years in the low to mid-20 percentile.”

While the economic downturn is undeniably slowing e-commerce sales, Grau says that online sales are still growing at triple the rate of store sales, and believes that its is “still a very desirable marketplace.”

With the fluctuations in gas prices and the upcoming holiday season, it will be interesting to see how his prediction pans out. Furthermore, to support his belief, Grau provides 3 quick tips to keep in mind for those looking to move into the world of e-commerce.

  1. Have a niche or focus on a specialty category. Since you’re essentially competing with box retailers like Wal-Mart or Target when you enter the online retail space, “be sure [you're selling] something niche-oriented, such as fashionable maternity wear or urban street wear,” Grau says. “Or focus on a specific category, like shoes, but that’s all you do. But offer great custom service, such as making it easy to return shoes.”
  2. Offer an innovative marketing technology. A good example of this is Diapers.com, a small web retailer. “[The company is] very successful in part because it has an innovative referral program where if a Diapers.com customer refers somebody else to the company, that customer gets a discount. That is one way it has built up its customer base.”Grau also says Diapers.com uses innovative packaging that enables it to cut down on shipping costs. Finally, the company is innovative in its focus on convenience; it makes it easy for young parents to have diapers delivered to their door without having to make a midnight run to the store because they are out of diapers.
  3. Keep pricing in mind. Even if you are selling a niche product, always keep pricing a priority.

Whether it’s a small on-line venture or the next Microsoft, the fact is, there are opportunities today for those willing to pursue them. I think Fabrice Grinda sums it up nicely when referring to entrepreneurs during this period…

“Your mettle will be tested and you will need all your grit, tenacity and passion, but if you stand the test of time and take advantage of the opportunities the crisis offers you, you will be richly rewarded!”

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Stepping Up in the Absence of Leadership

climbing ladder Stepping Up in the Absence of LeadershipLike many organizations, my company is going through its fair share of leadership changes. Be it promotions, transfers, reorganizations or resignations, there are countless reasons as to why leaders will move on to other opportunities. With the uncertainly that a temporary void in leadership creates, it also opens a narrow window of opportunity for aspiring leaders at all levels. The key is not only noticing when these opportunities arise, but being fully prepared to take advantage when they do. Doing so effectively can help you position yourself as a key player when new management begins to step in.

As the incoming leaders formalize there roles, they will undoubtedly look to find key people that can help them make their transition process successful. By positioning yourself as an informal leader in their absence, you start off on the right foot from day one. We’ve all heard the adage, “You only get one change to make a first impression” – well this situation is no different. If you are strategic about your actions during a leadership transition, you will not only create a meaningful first impression; you will be saying “I’m ready for more recognition, more responsibility, and more money .”

The following are a few suggestions on what to do before and during a leadership transition.

  • Find a mentor. Find a leader you trust and respect, and be a sponge. Not only will you elevate your learning, but you’ll create an ally who can help you as future opportunities arise.
  • Learn from outgoing leaders. Chances are they did things very well or horribly wrong. Either way, spend some time learning about what made them succeed or fail, and what opportunities they foresee emerging as the transition ensues.
  • Build your network. Having a positive relationship with key people in your organization is a major asset. They may be able to prove insight into advancement opportunities and give you the backing necessary to win over with the incoming leaders.
  • Lead your group through the change. Stepping up as a leader in your group or department is always looked at as a positive in times of change. With the knowledge you’ve gain from your network, you’ll have the confidence to calm the masses and keep your team moving forward in these times of uncertainty. In helping others succeed, you naturally project yourself as a leader and someone ready to assume additional responsibility.
  • Step outside of your comfort zone. As the old saying goes, “To get what you’ve never had, you must do what you’ve never done.” Challenge yourself and your peers. The results may surprise you.
  • Keep developing yourself. I know it sounds cliché, but if you sit back and ride out this transition you are wasting valuable time. There is no better time for personal development and if you’ve executed the above suggestions to this point, I’d venture to say that you’ve already learned a few lessons along the way. Don’t stop.

As with many things in life, the only constant in business is change. They key to maximizing this opportunity is being ready at any given time. Don’t wait to start this process, start today. You never know when you’re window of opportunity may just open up…

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You, Inc.: The Art of Selling Yourself

youinc You, Inc.: The Art of Selling YourselfFitting in with the personal branding theme, I recently finished reading You, Inc.: The Art of Selling Yourself, by Harry Beckwith and Christine Clifford Beckwith. In a nutshell, You Inc. is an easy and enjoyable read that covers off on all the basics from cultivating your personal image, to providing tips on delivering a ten minute speech. Each “lesson” makes up about two pages and is presented with stories and anecdotes that make them easy to follow and understand. The authors not only reinforce the importance of selling yourself before anything else, but also provide tips and real world examples on how to do so. Though you won’t find any one earth shattering lesson among the pages, the combination of many small concepts create a very powerful presentation. In a way, Harry and Christine have created a quick reference guide for both the eager reader and the seasoned veteran when it comes to building brand you. To give you an example, a few of the quick lessons in include:

  • People value - and pay more for - the way your make them feel.
  • The first thing to plan for is your first impression.
  • Tricks and shortcuts: There are none.
  • Simplicity gives people certainty, and certainty they can deal with.
  • In your sales story, put the audience, not you, in the hero’s shoes.
  • After you write something, be sure to hear it. (Read it out loud.)
  • Listening makes you captivating.
  • Don’t impress them. Move them.
  • Visual aids regularly diminish everyone’s understanding of the material.
  • Be yourself. It is easier to remember, for one thing, and works dramatically better.
  • Never try to fool anyone.

Overall, You Inc. is excellent read for those looking to reinforce many of the basic concepts in selling yourself and therefore is among the top on my list when is come to personal and professional development.

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