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Book Review: Just Ask Leadership

“The leader of the past was a person who knew how to tell. The leader of the future will be a person who knows how to ask.”
– Peter Drucker

This month I had a chance to catch up on some reading, specifically a new book by Gary Cohen, entitled Just Ask Leadership: Why Great Managers Always Ask the Right Questions. It has been said that the concept of “asking the right questions” is one of the most important and least appreciated skills a leader needs to achieve desired results. To reinforce this point, Cohen interviews nearly 100 leaders, including Fortune 500 CEOs, small business owners, military commanders, etc. – explaining how leaders at every level can learn to ask the right questions in the right contexts, thus enabling both individuals and organizations to thrive.

“Leadership is about allowing others the chance to flourish, and you do that by asking questions. This empowers coworkers to find solutions, embrace responsibility, and become accountable. Moreover, it opens the door to greater productivity and creativity. Indeed, more than ever before, leaders can’t know everything. By seeking others’ input, they can inspire powerful and positive change.”  - Gary B. Cohen, Author - Just Ask Leadership

In the book, Cohen details many specific questions that leaders might pose in particular situations, however in my opinion; the more valuable takeaway is his explanation of how to create a culture of question-based leadership. In doing so, Cohen addresses five key areas:

1. Improving Vision - Getting Insights form All Levels of the Organization
Vision starts with an awareness of values.  Questions can illuminate the values of both the leader and the organization. This, in turn, will enable good choices with regard to interacting with customers, hiring new employees, setting goals, and succession planning.

2. Ensuring Accountability - Increasing Team and Organization-Wide Performance
Having coworkers solve their own problems is critical to building their accountability, states Cohen.  Leaders must encourage people to act and, provided good-faith action is taken, failure must be used as an opportunity for learning, not an excuse for punishment.

3. Building Unity and Cooperation - Creating a Culture of Trust
To unify an organization made up of vastly different individuals, leaders must invite coworkers to share their opinions and listen well to their input. This requires asking good questions– those that house the potential for growth and collaboration– not “gotcha” questions.

4. Creating Better Decisions - Getting the Right Answers by Asking the Right Questions
Most leaders make too many decisions, “If you don’t routinely ask, ‘whose decision is it?’ you’ll fall into the trap of doing others’ work,” he writes.  The best decisions are often made by those down the chain of command, not up.

5. Motivating to Action - Asking for Success
“Because I said so,” is not a phrase that will inspire coworkers.  In this section, Cohen offers insights into how to motivate people by building rapport, customizing incentives, and instilling respect.

Though the general concept of “asking questions” may sound simple, it’s often much harder to execute - especially for young or inexperienced leaders. Just Ask Leadership, is a quick read that provides many opportunities for self reflection and real world execution. Worth the read if you’re looking to define or fine-tune your approach to leadership.

(Disclosure: My copy of this was furnished by the author’s PR company.)

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