Tag Archive for ‘Ben Johnson’ at DrivenLeaders.com

(Today’s guest post comes from Ben Johnson of Logoinn, a custom logo design service provider based in UK. Ben povides his thoughts on the importance of creating a killer logo.)

I don’t understand the psychology behind businesses getting their logos designed for the price of $5 or $10. How do they expect quality and professionalism in such low budgets for the most important instrument of their corporate identity? Why don’t they realize that cheap logos are more susceptible to producing sunken corporate identities or no identities at all?

You would agree with me on the fact that, if a logo becomes instantly recognizable by the viewers, it gets promoted to the level of being called a brand. Creating a brand identity for any business plays a huge role in today’s competitive world, as the brand infiltrates almost every facet of the company we can see and this is the reason why businesses willingly pay whatever the design agencies charge them for their logos. There are many reasons why design agencies ask for a lot of money from clients and this is what we are going to cover in this article.

Both small and large scale companies, want to have a strong identity for themselves. However, not all of them have the budget to approach the top logo design agencies to create their logo. For small businesses, who set comparatively low budgets for a logo, the most suitable alternatives are online logo design companies which offer design pervices at affordable prices.

There are a lot of things that contribute to creating a killer logo. A design company charges you a high price because it has all the experts under one roof to work on your project. An agency thinks businesses shouldn’t be reluctant in paying more for their logo. They say their designers go through an entire process to come up with a logo which guarantees success. So, high price is justified. Moreover, they charge you high because they are:

Experienced: This is one of the major reasons why logo design agencies charge more money than a less experienced logo design company or a freelancer. Now this is one aspect, you as a business owner need to be careful about. Quality of course comes with experience. The more understanding your logo designer has about logo creation, the more aesthetic logo you will get in the end.

Professional: It’s all about professionalism in the end. This includes their expertise in logo designing, client handling, giving and taking the brief. Above all, you hire a high priced logo design agency because you are sure they are professional.

Accountable: Logo design agencies are considered more accountable as compared to freelance logo designers, because mostly logo design agencies have a proper chain of procedures. If you have hired a design agency, you don’t have to wait for someone to answer your call; their support is available all the time unlike freelancers.

Reliable: You pay more to a design agency because they are more reliable than a freelancer. It’s about your logo; you won’t hire someone who has the reputation of being unreliable. You can check whether the design company is trustworthy or not by asking different people about it or by reading reviews about it on the internet.

Capable of handling large number of accounts: this is another reason why they charge you more than a freelancer. They work with a proper system and because of that they are capable of handling large number of accounts without any mishandling or delays. They work on a large scale, with a battalion of designers along with a team of sales and customer support.

Loaded with professional Logo Designers and high quality Logo Concepts: The more superior the design agency, the bigger their team of professional designers. With so many quality designers, there is a guarantee that you would not end up with a bad logo for your business.

Equipped with broader skill set: You pay more to design agencies, because they possess broader skill sets for graphic designing. A freelancer might be specialized in graphic designing but he won’t be able to guide you in creating a brand identity. Moreover, you may have other services related to your business under one roof.

Frequently available for face to face meetings: Design agencies charge you higher than a freelancer, because you can meet with them anytime during the working hours, sit with them, talk to them about your project. While many of the freelancers work online and you can’t reach them face to face.

Of course if a design agency charges you more, it has to have the above mentioned reasons behind it. They must have a reputable name in the design industry, gained through ample experience and professionalism. They must have shown reliability to their clients and have produced high quality logo designs which later on proved successful and converted into big brands with remarkable identity. Unlike freelance designers, they occupy a physical workplace to accommodate a bunch of creative designers or even more to come up with the best logo concepts for their clients. The software they use cost them thousands of dollars, the computers, the stationery etc.

Now it depends upon you to either hire a freelancer who would charge you $5 or $10 for an awful logo or a professional logo design agency with a killer logo. Remember! Design agencies charge you high because they guarantee to provide 100% satisfaction with a killer logo and an exceptional customer service. It’s worth the investment. Do give your feedback in the comments section. - Ben Johnson