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“Leveraging the power of networking is essential for ongoing career and professional success.”

Yes, I know it sounds like a broken record, you’ve heard it before, but can you honestly say that you’ve mastered one of the simplest and most powerful forces that exist in business?

Unfortunately to this day, the term “networking” often conjures up many negative stereotypes and countless misconceptions as to what networking truly is. As a result, one of the most effective (and inexpensive) allies to your success routinely sits on the sidelines as “more important things” hold your attention. Networking continues to be an incredibly effective way to gain new clients, find strong employees, and overall move forward in your career. While there are many great resources on how to expand your network, the focus of this post is to help jumpstart your efforts and get past the false impressions and misconceptions that may be holding you back.

“Although the concept of networking has been tainted by misconceptions, wise leaders know how to prioritize relationships, recognizing them as the surest sources of prosperity and stability.” – John Maxwell

I came a cross a quick passage where leadership guru John Maxwell addresses some of the most widely held myths that hold us back from proactively networking.

Myth #1: Networking is for self-promoting schmoozers.

Networking isn’t solely the realm of desperate job seekers or overeager socializers. Nor do you have to hand out business cards like candy in order to network. Networking simply involves making mutual connections, and everyone benefits by forming them. By tapping into our connections, we can share ideas, pass along opportunities, and benefit from one another’s expertise.

Myth #2: Network is only for salespeople or outgoing personalities.

You may not be a salesperson and you may not be outgoing, but you can’t deny that business, at its core, is founded upon relationships. Regardless of your position or personality, you’d be wise to intentionalize your social interactions. If you neglect your network, you’ll be isolated when your life hits a rough patch. Conversely, if you cultivate your network, you’ll be buoyed by support whenever hard times come your way.

Myth #3: Networking, by nature, is uncomfortable, forced, and contrived.

We tend to imagine networking as speed dating awkwardly applied to the professional level. Nothing could be more inaccurate. The best networkers authentically share themselves (their talents, knowledge, resources) to benefit others. This can happen casually and genuinely, both at work and in informal atmospheres.

networkingcircle The 3 Greatest Networking Myths If you find yourself falling victim to these or any of the countless reasons that could hold you back, stop today! Challenge yourself to meet to people, make new contacts, and develop these associations into mutually beneficial relationships. You’ll be surprised where they might lead you.