Tag Archive for ‘Search Engine Strategies’ at DrivenLeaders.com

It’s a fact. The Facebook phenomenon isn’t slowing down (at least anytime in the foreseeable future), as the site continues to hold its ground as one of the fastest growing websites year after year. According to Alexa.com (as of May 2009), Facebook is ranked number 4 for traffic on the internet, with users spending over 25 minutes on the site viewing the 13,000+ applications as they connect to friends, family and business associates.

With numbers like that, it’s easy to understand why more and more businesses are leveraging the power of Facebook to connect with their customers. According to a study released earlier this year, by interactive marketing agency Rosetta;

59% of 100 top retailers are now using Facebook.

With this number surely on the rise, it may be time to embrace the Facebook opportunity or risk being left behind.

“These results support what we’re seeing in our day-to-day client work, which is that we’ve reached a tipping point with Facebook among retailers,” says Adam Cohen, partner with Rosetta’s consumer goods and retail practice. “Social media sites continue to be an important source of community connection, and savvy retailers are reaping the benefits of Facebook’s rapid extension into new demographics, such as Gen-X and seniors.”

Yet amongst the excitement, Cohen cautions retailers in the study’s press release. He advises against a haphazard approach to the medium.

“It’s important that retailers don’t just slap up a page because everyone is talking about Facebook. An effective Facebook presence requires that you carefully consider what your customers are looking for, what you would like to communicate, and what role a fan page should play in your overall online strategy. If you take all of these into account, it can be effective in building customer loyalty. ”

To learn more about how to effectively use Facebook to further your business, Search Engine Strategies is offering a free webinar entitled “How to Use Facebook for Business” this Wednesday, June 3, 2009 at 2:00 PM EDT/11:00 AM PDT. It should be an interesting presentation that I’ll unfortuantly be unable to attend. If you’re able to catch it, please leave a comment below. I’d be interested to hear your thoughts on the discussion. Details are below.

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How to Use Facebook for Business

Date: Wednesday, June 3, 2009
Time: 2:00 PM EDT/11:00 AM PDT
Cost: Free! But you must register beforehand.

Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers – even you B2B folks. Facebook is a tool for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly. Join this free webinar to learn how to get started using Facebook to market your business. Presenters - Ellie Mirman, Inbound Marketing Manager, Hubspot & Mike Volpe, VP of Inbound Marketing, Hubspot

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