Tag Archive for 'Social Networking'

The Best Ways to Communicate with Gen-Y

comunicate geny The Best Ways to Communicate with Gen YToday’s guest post is from Kyle Ryman of ProfessionalLEADER.com.

Do you have Generation Y in your organization? You probably do, and that means that you will have to, at one point or another, have to get a hold of them at some point in time. But how will you do it? Look through these 4 different ways to find the best way of getting a hold of the tech savvy Generation Y.

1. Social Networking Sites

You will want to use social networking sites if you have a short to medium length message, that will be sent to one or a handful of people, and it will need to be read or responded to relatively quickly.

What is great about them:

  • They check these sites multiple times a day.
  • It is easy for them to access and respond to your message.

What sucks about them:

  • You can’t send attachments.
  • Lack of formatting options keeps your message length relatively short.
  • It is hard to easily communicate with more than a handful of people.
  • You not only have to be on the same social network, but you also have to be their “friend.

2. Text Messages

You will want to use text messages if you have a very short and direct message, that will be sent to one or a handful of people, and it needs to be read or responded to extremely quickly.

What is great about them:

  • Text messages are easy to respond to, even while in class…
  • Their phone will notify them as soon as they receive one.
  • You can be almost certain they will receive your message.

What sucks about them:

  • You can only use this for short, direct, messaging.
  • You are hard pressed to contact large groups.
  • It costs you money…

3. E-mails & List Servs

You will want to use e-mails and list servs if you have a medium to long message, which will be sent to any sized audience, and it needs to be read or responded to within the next few days.

What is great about them:

  • You can send longer, more detailed messages.
  • You can send attachments.
  • They normally check their personal e-mail at least once per day (more with a smart phone).
  • Emails and list servs make it easier for you to contact large groups.

What sucks about them:

  • They don’t check this as much as they do their social networking sites.
  • If you don’t send to their personal e-mail, then good luck.
  • There is a “slight” risk of their spam filter filtering you…

4. Phone Calls

You will want to use phone calls only if your message is too complex to be expressed any other way, i.e. you have got to talk to them.

What is great about them:

  • Phone calls are a very dynamic medium.
  • You actually know whether or not they got, and understood, your message.

What sucks about them:

  • You can only contact one person at a time.
  • They probably won’t pick up, for whatever reason…
  • They will not listen to any voice mails that you send. Or, at least not any time soon.

The Key for You…

…is matching medium to message. You have got to know what kind of message you are sending, what timeframe they need to respond in, and how many people you will be sending it to. If you take those three things into consideration and match them to the appropriate communication channel, then you will stand a much better chance at getting a hold of your Generation Yers.

My Question to You:

When you have to get a hold of Generation Y, how do you do it?

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Kyle Ryman is a guest contributor and author of ProfessionalLEADER.com. He is a second lieutenant in the U.S. Army (infantry), and a recent graduate of Texas A&M University with a B.A. in History, Minor in Communications, and Certificate in Leadership Development and Study.

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Free Webinar: How to Use Facebook for Business

facebook Free Webinar: How to Use Facebook for BusinessIt’s a fact. The Facebook phenomenon isn’t slowing down (at least anytime in the foreseeable future), as the site continues to hold its ground as one of the fastest growing websites year after year. According to Alexa.com (as of May 2009), Facebook is ranked number 4 for traffic on the internet, with users spending over 25 minutes on the site viewing the 13,000+ applications as they connect to friends, family and business associates.

With numbers like that, it’s easy to understand why more and more businesses are leveraging the power of Facebook to connect with their customers. According to a study released earlier this year, by interactive marketing agency Rosetta;

59% of 100 top retailers are now using Facebook.

With this number surely on the rise, it may be time to embrace the Facebook opportunity or risk being left behind.

“These results support what we’re seeing in our day-to-day client work, which is that we’ve reached a tipping point with Facebook among retailers,” says Adam Cohen, partner with Rosetta’s consumer goods and retail practice. “Social media sites continue to be an important source of community connection, and savvy retailers are reaping the benefits of Facebook’s rapid extension into new demographics, such as Gen-X and seniors.”

Yet amongst the excitement, Cohen cautions retailers in the study’s press release. He advises against a haphazard approach to the medium.

“It’s important that retailers don’t just slap up a page because everyone is talking about Facebook. An effective Facebook presence requires that you carefully consider what your customers are looking for, what you would like to communicate, and what role a fan page should play in your overall online strategy. If you take all of these into account, it can be effective in building customer loyalty. ”

To learn more about how to effectively use Facebook to further your business, Search Engine Strategies is offering a free webinar entitled “How to Use Facebook for Business” this Wednesday, June 3, 2009 at 2:00 PM EDT/11:00 AM PDT. It should be an interesting presentation that I’ll unfortuantly be unable to attend. If you’re able to catch it, please leave a comment below. I’d be interested to hear your thoughts on the discussion. Details are below.

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How to Use Facebook for Businessregisternow Free Webinar: How to Use Facebook for Business

Date: Wednesday, June 3, 2009
Time: 2:00 PM EDT/11:00 AM PDT
Cost: Free! But you must register beforehand.

Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers – even you B2B folks. Facebook is a tool for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly. Join this free webinar to learn how to get started using Facebook to market your business. Presenters - Ellie Mirman, Inbound Marketing Manager, Hubspot & Mike Volpe, VP of Inbound Marketing, Hubspot

Topics include:

  • What is Facebook and why it is important for businesses
  • How to create a Facebook Business Page and interact with prospects directly
  • How to promote your business on Facebook
  • How to track the success of your Facebook marketing programs
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